頁籤選單縮合
題名 | 行銷圖書館與資訊服務=Marketing Library and Information Services |
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作者 | 謝寶煖; Hsieh, Pao-nuan; |
期刊 | 圖書與資訊學刊 |
出版日期 | 19981100 |
卷期 | 27 1998.11[民87.11] |
頁次 | 頁40-54 |
分類號 | 023.9 |
語文 | chi |
關鍵詞 | 圖書館行銷; 服務行銷; 服務行銷組合; 顧客滿意; Library marketing; Service marketing; Service marketing mix; Customer satisfaction; |
中文摘要 | 行銷是什麼﹖行銷是了解顧客,進而滿足顧客的過程。本文將介紹服務行銷的基 本觀念,並將其應用到圖書館,以服務行銷金三角為精神,行銷規劃過程為經緯,闡述圖書 館行銷的理念與做法。 |
英文摘要 | What is Marketing﹖ Marketing is a process through which we come to understand our customers and satisfy our customers. This paper focuses on the principles of service marketing and provides a basis for understanding how these basic concepts can be applied in libraries. By using a marketing planning process, this paper offers a step-by-step guide to help librarians apply service marketing principles to increase the effectiveness of library services. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。