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| 題 名 | 應用DANP建立新產品開發專案之策略符合度關鍵因素結構模型=Exploring a Structure Model for NPD Project Strategy Alignment by Applying DANP Approach |
|---|---|
| 作 者 | 管孟忠; 彭兆祺; 林英傑; 莊彥清; | 書刊名 | 專案管理與系統工程學報 |
| 卷 期 | 10 2012.06[民101.06] |
| 頁 次 | 頁49-70 |
| 分類號 | 494.5 |
| 關鍵詞 | 新產品開發專案管理; 策略符合度; 決策試驗與評價實驗室法; DEMATEL; DANP; New product development project; Decision-making trial and evaluation laboratory method; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 新產品開發是指從研究選擇適應市場需要的產品開始到產品設計、工藝製造設計,直到投入正常生產的一系列決策過程。新產品開發是企業研究與開發的重點內容,也是企業生存和發展的戰略核心。專案策略是藉由專案管理落實企業策略,將專案管理提升至企業策略層次持續企業競爭優勢,在專案管理中也進行策略性規劃。新產品開發專案策略的方法、規則、指導原則可以根據新產品開發的情況而有所調整,能夠受到管理,而且為組織創造價值。可以重覆的過程係指以同樣的方法來進行專案管理,並可確認新產品開發專案與企業經營策略的符合度,從而確保新產品開發專案的過程品質及其交付標的品質。新產品開發專案的最關鍵成功因素就是要符合企業的經營策略。而企業的發展策略也要根據新產品開發的情況而有所調整,才能為組織創造價值。研究新產品開發策略符合度的關鍵成功因素可以確認新產品開發專案與企業經營策略的符合度,從而確保新產品開發專案的過程品質及其交付標的品質。本研究主要應用DEMAATEL及DANP方法建立新產品開發專案策略符合度評估模式。首先,從新產品開發過程觀點將影響新產品開發專案策略符合度的關鍵成功因素,建立了3項構面及15個關鍵因素的指標體系,然後藉由決策試驗與評價實驗法(DEMATEL)將專家經驗轉換為分析決策探討新產品開發專案策略符合度關鍵因素或準則之間的影響程度關聯性,並使用DANP計算出準則權重。 |
| 英文摘要 | New product development is a series of decision making processes from the market research to production design, manufacturing process design to the final production. New product development is not only the main research/develop focus of a corporate but also the core of the strategy regarding to company’s future development. Via project management, project strategy could execute a corporate decision correctly and bring the decision making strategy to another level, which could further maintain the advantage of a corporate. The method, rules and guide lines could be adjust according to the different circumstances of each new product development case, this could ensure the develop strategy of a new product is well managed and add more extra value of the corporation. The repetitive process, which is conduct the project management will the same routine of method, could ensure the new product development project is on the same strategy line with the company operation. This can secure the qualities of both the develop process and the outcome. The main point of this research is creating a new assessment of the Conformity Degrees of a production developing strategy via DEMATEL method. First, three Dimensions and fifteen key factors are created to understand the key success factors of New product development, project strategy Conformity Degrees from the view point of process development; moreover, the connection between the Analysis of Decision on the degree of influence between the new product development project strategy Conformity Degrees the key factors or criteria which was concluded by the experienced expert will be discuss via the method of DEMATEL. |
本系統中英文摘要資訊取自各篇刊載內容。