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題 名 | 高雄地區大型量販店顧客滿意之研究--好市多與其他量販店之比較=A Comparative Study of Customer Satisfaction of Warehouse Supermarket/Warehouse Club in Kaohsiung Area |
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作 者 | 劉季貞; 陳榮方; | 書刊名 | 高雄科學技術學院學報 |
卷 期 | 28 1998.12[民87.12] |
頁 次 | 頁249-262 |
分類號 | 494.34 |
關鍵詞 | 顧客滿意; 量販店; 統計分析; Customer satisfaction; Warehouse club; Warehouse supermarket; Statistical analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本文應用統計分析軟體,透過問卷調查,針對大高雄地區好市多與其他量販店(大 樂、家樂福、萬客隆)之消費者進行:(1)人口統計變數與商店印象屬性分析(2)商店印象屬 性滿意度分析(3)樣本特性分析。實證結果顯示多項顯著差異,而各貝優勢。本研究可提供 量販店業者作為改進服務經營決策之參考。 |
英文摘要 | The warehouse club (PriceCostco) and three warehouse supermarkets (Dollars, Carrefour and Markro) have been studied in this paper comparatively. A structured questionnaire was developed and tested as a valid measuring tool. The statistical analysis program (STATISTICA) was then applied to analyze and compare the differences of important and satisfactory service variables by consumer behavior and by the personal data. Several significant values were found in this paper. Suggestions were proposed to t rs to improve their customer's satisfaction. |
本系統中英文摘要資訊取自各篇刊載內容。