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題名 | 量販店企業形象組成因素、顧客滿意和顧客忠誠之探討=How Does Corporate Image of Hypermarkets Influence Customer Satisfaction and Customer Loyalty? |
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作者 | 莊素珍; Chuang, Su-jen; |
期刊 | 醒吾學報 |
出版日期 | 20120700 |
卷期 | 46 2012.07[民101.07] |
頁次 | 頁79-102 |
分類號 | 496.7 |
語文 | chi |
關鍵詞 | 量販店企業形象; 顧客滿意度; 口耳相傳; 價格不敏感; Corporate image; Customer satisfaction; Word of mouth; Price ensibility; |