頁籤選單縮合
題名 | 知覺價值和售後服務對滿意度、承諾及顧客關係績效的影響--空調產業的實證結果=The Effect of Perceived Value and After-sale Service on Satisfaction, Commitment, and Customer Relationship Performance--Evidence from the Air Conditioning Industry |
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作者姓名(中文) | 林南宏; 吳秋蓮; | 書刊名 | 北商學報 |
卷期 | 36 2019.07[民108.07] |
頁次 | 頁41-68 |
分類號 | 496.7 |
關鍵詞 | 知覺價值; 售後服務; 滿意度; 承諾; 顧客關係績效; Perceived value; After-sale service; Satisfaction; Commitment; Customer relationship performance; |
語文 | 中文(Chinese) |