頁籤選單縮合
題名 | 關係行銷品質對服務品質與顧客滿意度之干擾效果--以高雄市地區3C連鎖通路體系消費者為例=Moderating Effects of Relationship Marketing between Service Quality & Customer Satisfaction--A Case of the Consumers of 3C Chain Stores in Kaohsiung Area |
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作者 | 拾已宇; 陳卜僑; 張景盛; 翁慧卿; 龔榮源; Shih, Yi-yu; Chen, Pu-chiao; Chang, Ching-sheng; Weng, Hui-ching; Kung, Jung-yuan; |
期刊 | 正修學報 |
出版日期 | 20151200 |
卷期 | 28 2015.12[民104.12] |
頁次 | 頁205-222 |
分類號 | 496.7 |
語文 | chi |
關鍵詞 | 關係行銷品質; 服務品質; 顧客滿意度; 3C連鎖通路; 干擾效果; Relationship marketing quality; Service quality; Customer satisfaction; 3C chain stores; Moderating effect; |