查詢結果分析
相關文獻
- Moderators between Relationship Value and Relationship Commitment--A Study of Airline Customers in Taiwan
- 銀行服務資訊化程度對消費者關係承諾之影響:關係價值之中介角色分析
- 工業性產品市場製造商與客戶關係交換模型之研究
- 〝行動中〞的中國當代女性書寫--印度漢學家邵葆麗的性別話語研究
- 關係利益、競爭者吸引力和關係承諾對顧客轉換意圖的影響--大臺北地區零售式量販店之實證研究
- 學生程式設計能力影響因素之研究--以崑山技術學院資訊管理系為例
- Gender Differences in Faculty Hiring in Taiwan
- 臺灣醫誌(JFMA)論文數目與著者特色分析(1902年∼1997年)
- 論現代運動中之意識型態
- 白羅曼鵝和白色中國鵝3至24週齡間的血清成分變化
頁籤選單縮合
題名 | Moderators between Relationship Value and Relationship Commitment--A Study of Airline Customers in Taiwan=關係價值與關係承諾之間調節因子之研究--以臺灣航空客運業的乘客為例 |
---|---|
作者 | 葉晶雯; Yeh, Ching-wen; |
期刊 | 運動與遊憩研究 |
出版日期 | 20120300 |
卷期 | 6:3 2012.03[民101.03] |
頁次 | 頁95-112 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | 關係價值; 關係承諾; 競爭者吸引力; 多樣性人格特質; 參考團體的影響力; 性別; Relationship value; Relationship commitment; Competitor attractiveness; Need for variety; Reference group influence; Gender; |
中文摘要 | 本研究旨在探討介於關係價值與關係承諾之間調節因子,以臺灣航空客運的旅客為例。共發出600份問卷,有效樣本數392份。結果顯示:關係價值對關係承諾有顯著正向影響。多樣性人格特質、性別不會調節關係價值與關係承諾之間的關係。競爭者吸引力、參考團體的影響力會調節關係價值與關係承諾之間的關係。根據研究結果提出管理實務意涵,以供航空業者在維繫顧客關係上參考。 |
英文摘要 | This study explores moderators between relationship value and relationship commitment. This study focused its research in the airline industry, targeting airline customers as sample. 600 surveys were distributed, and 392 valid samples were collected. The hypotheses were tested using data from airline relational customers. Results showed that relationship value positively and significantly influences relationship commitment. Moreover, the need for variety does not moderate the relationship between relationship value and relationship commitment. Meanwhile, competitor attractiveness and reference group do moderate the relationship between relationship value and relationship commitment. Finally, the effect of relationship value on relationship commitment does not vary with gender. We conclude by providing suggestions for improvements in service management within the airline industry in Taiwan. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。