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題 名 | 從電子紙產業發展趨勢評析臺灣廠商之競爭優勢=Assessing Taiwan Firms' Niche from the Development Trend of E-paper Industry |
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作 者 | 謝目堂; 張琳禎; 張美智; | 書刊名 | WTO研究 |
卷 期 | 16 2010[民99] |
頁 次 | 頁21-64 |
分類號 | 484.51 |
關鍵詞 | 電子紙產業; 競爭優勢分析; SWOT分析; E-paper industry; SWOT Analysis; Niche analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 在國際原物料漲聲不斷,全球環保意識抬頭的同時,具有低耗能、省電、輕便性且可減少紙張消耗等優點的電子紙產業,因其具備節能效益而深受好評,此產業也因此被各方所看好,即將成為明日之星。 本文著重於台灣電子紙的產業競爭優勢分析, 電子紙是顯示器產業中最被看好的新興產品。電子紙的應用市場廣泛,除了在常見的電子書上應用外,也包含電子標籤、智慧卡、廣告看板、學校告示看板等。軟性顯示器中的電子書、電子紙應用是一個創造性的應用市場,未來使用電子紙閱讀的方式有可能取代筆記型電腦、行動裝置市場,DisplaySearch(2009)市調機構預估,全球電子紙面板產值將由2009年的4億美元,成長到2015年的60億美元;在2018年將接近百億美元。對於顯示器而言是開拓新市場領域之新開端,亦即顯示器將進入另一大幅成長之年代。 |
英文摘要 | Given the surging prices of raw materials in the international market and the rising global environmental awareness, E-paper Industry has emerged as a rising star for the future industry due to its advantages of low energy consumption, electricity conservation, protability, and the reduction of paper consumption. The focus of this article is on a niche analysis of Taiwan’s E-paper Industry. E-paper is one of the most promising new products in the display monitor industry. E-paper can be employed in a wide range of markets, including electronic label, smart cards, advertising space, and school space in addition to the application to the commonly used E-books.? The application of E-books and E-paper is a creative applicable market.? In the future, reading E-paper could replace notebook and mobile device market. ?According to Display Search, the output value of global electronic paper display (EPD) is expected to grow from US$400 million in 2009 to US$6 billion in 2015 and up to almost US$10 billion in 2018.? For display, this prediction not only ushers a beginning of exploring new market, but also implies an advance into an era of enormous growth. |
本系統中英文摘要資訊取自各篇刊載內容。