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題 名 | 廖家芭蕉農場經營診斷及經營策略SWOT分析=Management Diagnosis and SWOT Analysis of Lioa's Banana Farm |
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作 者 | 洪進雄; 薛玲; | 書刊名 | 嘉義技術學院學報 |
卷 期 | 64 1999.06[民88.06] |
頁 次 | 頁41-65 |
分類號 | 431.2 |
關鍵詞 | 農業經營; 經營診斷; SWOT分析; 芭蕉農場; Agribusiness; Management diagnosis; SWOT analysis; Banana farm; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究係針對廖家芭蕉果樹農場之經營現況進行生產、行銷、財務、人事及研究 發展之五管分析及經營診斷,同時依據該農場的地理特性、產業特性及未來發展的可行性, 提供可改善的經營模式:( 1 )農場經濟果樹生產為主的經營模式、( 2 )配合觀光果園 為主的休閒農場經營模式,並由此二種經營模式所衍生的經營項目進行 SWOT 分析,以提供 可行的經營策略及發展方向。 廖家農場在短期內需利用五整規劃園區動線及作業流程,並立即改善農場內部分生產設施如 灌溉系統等,建立對外聯絡系統如傳真機、行動電話機等及蒐集資訊的網路,並利用電腦化 來掌控產銷計畫之執行進度及財務狀況;內部工作成員則需加以組織分工,並劃分權責;經 營策略上需朝向多樣化產品生產及強化農場整體產銷效能,以提高農場產值;同時透過整合 地區性產銷班,進行共同作業,提高地區產品之產銷能力,建立農場產品知名度及品牌,以 拓展行銷通路。在中長期目標上需改善整個地區的交通狀況,結合該地區農民成立產銷班, 以強化產銷組織及功能;同時農場本身要規劃新的經營項目,加強產業評估、產業診斷及研 究發展等能力,以提升農場經營效益及競爭力。 |
英文摘要 | The objective of our research has been to make a management diagnosis and assessment on 5 major items : production , marketing , finance , personnel, research and development in the agribusiness of the Lioa's Banana Farm. upon consideration of farm geography, the as well as background of production and future development, the growth of agribusiness on this farm can be categorized into two major types : (1) production type (2) marketing and leisure type . the latter types can be examined by SWOT Analysis in order to initiate short .medium and long - term project. With regard to the the short-term agenda, Lioa' s banana farm can improve the level of the efficiency in routine operations by implementing five cleaning actions. in particular, cleaning, . Hower, some facility such as irrigation system etc. need to be upgraded immediately. In addition. The farm staff should be optimally organized, everybody has his/her own responsibility to carry out. In the mean time, The farm should extend a larger variety through a reformed system of the production and marketing. thus guaranteeing a greater profit. Telecommunication need to be upgraded to create a strong link between farm and outside market. Computerization will enable production, marketing and management of finance to be maintained more efficiently. Lioa's banana farm will extend more channels of marketing if they can create their own commercial brand of products. for the medium and long-term forecasts, the farm should focus on improving the traffic within all the areas . by establishing a unified production and marketing group in order to strengthen the organization and function of production and marketing. The team of farmers can strengthen the organization and function of those areas. In the mean time, the Lioa banana farm will extend new agribusiness with proising potential, capable of researching, assessing and diagnosing, within the various field, agribusiness will be empowered to increase to increase competitipve level of the farm. |
本系統中英文摘要資訊取自各篇刊載內容。