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題 名 | 垂直整合觀點茶葉廠農合作體制之研究=The Research of Cooperative System between Firms and Farmers in Tea Industry from Viewpoint of Vertical Integration |
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作 者 | 洪忠修; | 書刊名 | 鄉村發展 |
卷 期 | 8 2007.12[民96.12] |
頁 次 | 頁1-16 |
分類號 | 481.6 |
關鍵詞 | 垂直整合; 茶葉; 廠農合作; SWOT; Tea industry; Cooperative system; Vertical integration; |
語 文 | 中文(Chinese) |
中文摘要 | 茶產業是我國重要產業項目之一,近5年平均種植面積約1萬8,600餘公頃,平均年產值約新臺幣32億8,200餘萬元、佔農業總產值0.9%,其重要性不待言語,現今與咖啡、可可並為世界三大飲料之一。民國93年起,行政院農業委員會農糧署於茶產業結構調整計畫項下,研擬「茶葉廠農合作體制」,訂定茶葉廠農合作生產標準作業程序,冀以生產符合安全衛生之茶品。 本文以SWOT法則就茶葉廠農合作體制作理論分析,並透過質性研究法進行實證,深度訪談茶主要產區之計畫執行單位主辦人、茶廠與茶農等人員。經歸納計畫之執行成效為(一)總體面效益 – 產業效益,短期效益不顯著、長期效益為茶產業取得永續發展契機。(二) 個體面效益 – 茶廠與茶農,其中茶廠效益為可獲得確保茶菁品質與建立產地標示品牌二項直接利益;茶農效益則為收益較有保障,每公頃粗收益有機會增加1萬2,800元。至於歸納之問題為(一)宣導事宜、(二)計畫補助項目執行、(三)產品市場區隔不足,以及(四)農藥安全檢測實務等四項;本文並針對上述問題提出制度性與技術性之對策鄒議。 未來茶葉廠農合作體制,在有效強化管理機制,建立更具規模經濟及完善的推動體系,勢將有助於提升優良國產茶的健康形象、知名度與國際市場競爭能力。 |
英文摘要 | Tea industry plays an important role in agricultural sector in Taiwan. The average cultivated area is above 18 thousand hectares in nearly five years. The average productive value is about NTD 3,282 million and it shares 0.9% value of the total agricultural productive value. In order to produce sanitary and high quality tea product, the government implemented Cooperative System between Firms and Farmers in Tea Industry since 1994. The project had set up a bundle of standard operation procedure, and so on. The thesis had analyzed the effective about the Cooperative System via SWOT, and furthermore, put to the proof via Qualitative Research. There are two parts of advantages about the Cooperative System. The former is macro profit, and it will create the industry sustainable development; the later is micro profit, and it will create the firms' and farmers' mutual benefits. However, there exist four main key problems which are promotion, subsidy, market segments and pesticide residual. It is very important to improve the management of Cooperative System. Besides, enhancing the efficiencies of mechanism and enlarging the economic scale are key fountain for Cooperative System. |
本系統中英文摘要資訊取自各篇刊載內容。