頁籤選單縮合
題名 | 探討茶葉網頁設計之策略變數=A Study of Strategic Variables for Designing Tea Homepage |
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作者 | 李宗儒; | 書刊名 | 農林學報 |
卷期 | 48:2 1999.06[民88.06] |
頁次 | 頁85-101 |
分類號 | 434.81 |
關鍵詞 | 茶葉; 網頁設計; 分析層級程序法; 策略變數; 網路行銷; |
語文 | 中文(Chinese) |
中文摘要 | 本文首先以商流、物流、金流及資訊流來介紹目前網路上茶葉相關網頁之內容, 接著以問卷調查的方式,透過分析層級程序法(AHP),以探討茶葉網頁所應具備之內容或因 素,以供作為茶葉產業相關人士欲利用網頁行銷其茶產品時,參考之依據。另外,亦希望藉 由本文的發表使農業界更多人重視網頁設計之相關議題。 |
英文摘要 | In this paper, we introduce the content of the tea homepages that can be found by the internet search-engine, such as Yahoo from the viewpoint of business flow, logistics flow, cash flow and information flow. Then, we use AHP method to determine the strategic variables, for designing tea homepage. Based on our analysis, we found that strategic variables are reverse logistics, product variety, price, product description and internet transaction safety. We hope that people in Agriculture will pay more attention to the relative issues of homepage designing by publishing this paper. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。