查詢結果分析
來源資料
相關文獻
- 以「相關分析」及「徑路分析」方法探討「服務品牌權益、關係行銷和服務品質對關係品質與行為意向的關聯性研究--以資訊產品流通業為例
- 壽險業之服務品質、關係品質與顧客行為意向關係之研究
- 顧客涉入程度對服務品質與關係品質之干擾效果--以電腦賣場與內部商店為例
- 溫泉飯店服務品質、關係品質與顧客行為意向相關性之研究--以泰安觀止溫泉飯店為例
- 接待業關係品質與顧客行為意向相關性之研究
- 寬頻網路關係行銷結合類型、服務品質、關係品質與轉換成本對顧客忠誠之影響
- 關係行銷、關係品質與家長行爲意向關係之研究
- 關係行銷對服務品質、關係品質與顧客忠誠度影響之研究
- 旅行社業務人員關係行銷之研究
- 全面品質管理對顧客滿意經營與服務品質提升影響程度之實證研究--以銀行信用卡業務為例
頁籤選單縮合
題 名 | 以「相關分析」及「徑路分析」方法探討「服務品牌權益、關係行銷和服務品質對關係品質與行為意向的關聯性研究--以資訊產品流通業為例=Study on the Relationship between Service Brand Equity, Relationship Marketing, Service Quality, Relationship Quality and Behaivor Intention in Flow Computer Products Industry with Correlation Analysis, Path Analysis |
---|---|
作 者 | 李東松; | 書刊名 | 蘭陽學報 |
卷 期 | 4 2005.05[民94.05] |
頁 次 | 頁77-90 |
分類號 | 496.7 |
關鍵詞 | 服務品牌權益; 關係行銷; 服務品質; 關係品質; 行為意向; 資訊產品流通業; Service brand equity; Relationship marketing; Service quality; Relationship quality; Behavior intention; Flow computer products industry; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究採用SPSS統計視窗軟體作為統計分析之工具,針對樣本資料使用相關分析與迴歸分析之研究方法,來驗證本研究架構。本研究的目的是探討顧客對服務品牌權益、關係行銷、服務品質、關係品質與行為意向影響之研究—以資訊產品流通業為例,透過隨機取樣的方式進行問卷調查,共發出720份問卷,回收690份,扣除無效問卷69份,有效問卷621份,有效問卷回收率為86.25%,而研究所得結論如下: 一、服務品牌權益各子構面與關係品質各子構面有顯著正相關。 二、關係行銷各子構面與關係品質各子構面有顯著正相關。 三、服務品質各子構面與關係品質各子構面有顯著正相關。 四、關係品質各子構面與行為意向各子構面有顯著正相關。 五、服務品牌權益與關係品質之間有極顯著正向影響。 六、關係行銷與關係品質之間有極顯著正向影響。 七、服務品質與關係品質之間有極顯著正向影響。 八、服務品牌權益與關係品質之間有極顯著正向影響。 九、關係行銷與服務品質之間有極顯著正向影響。 十、關係品質對行為意向有極顯著正向影響。 以上結論將分享給相關資訊產品流通業者、相關學者,以及提供未來相關研究者之根據。 |
英文摘要 | This study has adopted SPSS FOR WINOWS at the tool for statistical analysis. For sampling data use research method for example, frequency distribution, T-test analysis, single factor variant analysis (One Way ANOVA) and subsequent inspection, Pearson correlated analysis canonical correlated analysis, regression analysis, path analysis and so on. The purpose of this study was to examine the Study on the relationship between service brand equity, relationship marketing, service quality, relationship quality and behavior intention in Flow Computer Products Industry. The research was mainly conducted by questionnaires. Of the 720 questionnaires sent out, 690 were returned, among which 69 were not valid, 621 were valid. The returning rate of valid questionnaires was 86.25%. The major conclusions of this study are as follows: 1. Service brand equity is significantly positive correlated to relationship marketing, service quality, loyalty & pay (the parts of behavior intention). 2. Relationship marketing is significantly positive correlated to relationship marketing, service quality, loyalty & responses (the parts of behavior intention). 3. Service quality is significantly positive correlated to relationship quality, loyalty (the parts of behavior intention). 4. Relationship quality is significantly correlated to behavior intention. 5. Service brand equity is significantly positive effectiveness on relationship quality. 6. Relationship marketing is significantly positive effectiveness on relationship quality. 7. Service quality is significantly positive effectiveness on relationship quality. 8 Service brand equity is significantly positive effectiveness on relationship. 9. Relationship marketing is significantly positive effectiveness on service quality. 10. Relationship quality is significantly positive effectiveness on behavior intention. The above findings will be shared with the boss of flow computer products industry, relevant scholar, and can be the basis for future relevant studies. |
本系統中英文摘要資訊取自各篇刊載內容。