查詢結果分析
來源資料
頁籤選單縮合
題 名 | 一踩就來電--電動自行車的開發設計與行銷策略=Electric Bikes for the Next Century |
---|---|
作 者 | 楊彩蓮; | 書刊名 | 設計 |
卷 期 | 82 1998.08[民87.08] |
頁 次 | 頁17-18 |
專 輯 | 新動力哲學--電動車 |
分類號 | 447.187 |
關鍵詞 | 電動自行車; 開發設計; 行銷策略; |
語 文 | 中文(Chinese) |
英文摘要 | The problem of efficient, affordable energy for transport is a big issue for the 21st century, but electric bikes seem to offer one solution. The electric bike first hit the Japanese market in 1994, and has grown rapidly and influenced the traditional bike industry. Because of Japan's economic recession, an electric bike which can be ridden by every member of the family has become a hot product in the market, and sales to housewives aged from 30 to 40 have increased gradually. Companies should create new products all the time in order to satisfy consumer. As the lifecycle of electric bikes is 5 to 6 years, future buyers of electric bikes will be the so called Y Generation whose ability to consume will achieve its peak by about 2005. Therefore, offering timely information and service to their customers will be the key to competition for every company. Around 40 companies are into electric bike business, and several design points are the current focus of competition: 1. Light design 2. Three types: for the elderly, for shopping, and for exercise 3. Design with new ways of thinking. 4. Design which is suitable for mass production and is acceptable to consumers. 5. Design factors should include not only end-users' needs, but also aspects from different levels, such as delivery and distribution, etc. 6. Electric bikes should be regarded as a whole structure, not a combination of different accessories. Designers hope that in the near future, no matter whether on the Champs Elysees in Paris or country roads Taiwan, electric bikes will be broadly available, efficient and clean. |
本系統中英文摘要資訊取自各篇刊載內容。