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題 名 | 以設計為主導之全面品質經營體系--以品牌行銷之服飾業為例=Design-Oriented Total Quality Management System of the Original Brand Apparel Manufacturing Business |
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作 者 | 樂以媛; | 書刊名 | 中華民國紡織工程學會誌 |
卷 期 | 15:2 1997.11[民86.11] |
頁 次 | 頁13-29 |
分類號 | 488.9 |
關鍵詞 | 全面品質經營; 期望品質; 知覺品質; 顧客滿意度; 產品規格; 服務規格; 服務提供規格; 品質機能展開; Total quality management; Expected quality; Perceived quality; Customer satisfaction; Product specification; Service specification; Service delivery specification; Quality function deployment; |
語 文 | 中文(Chinese) |
中文摘要 | 以設計為主導的全面品質經營體系有效結合市場行銷、商品企畫與設計、製造及銷售等企業機能,將品質管制核心置於最初的產品設計開發階段,先掌握顧客需求特性及對產品與服務的期望和影響滿意度評價的知覺因素,才決定產品規格、服務規格和服務提供規格,作為全面品質管制的基礎,此為最經濟有效的途徑。本研究的主要目的在於針對品牌行銷服飾業者的經營特性,形成一個以設計為主導的全面品質經營體系的概念架構,闡釋組織內各部門的品質機能和彼此間的銜接關係,以為日後服飾廠商應用之參考,並作為實證研究比較分析的依據。 |
英文摘要 | The idea of the design-oriented total quality management system believes that the most economic and effective way of assuring customer's satisfaction, the core of the business's existence and profit, is: first, to gather information of the needs and wants, the expectations of product and service, and the factors influencing the perception of satisfaction; second, to control the quality based on the specifications of product, service, and service delivery process according to what the information explicitly and implicitly instructs. This research aims at developing a conceptual framework of a design-oriented total quality management system and interpreting the relations between each department in terms of quality functions in a typical original brand apparel manufacturing company. Companies may refer to it and apply into the management; researchers also may use it to compare the managerial performance of adopting the TQM system by different apparel firms. |
本系統中英文摘要資訊取自各篇刊載內容。