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頁籤選單縮合
| 題 名 | A Study on the Relative Importance of PC Product Attributes-An Application of Conjoint Analysis=個人電腦產品屬性相對重要性之研究--聯合分析之應用 |
|---|---|
| 作 者 | 曾惠珠; 李賢哲; | 書刊名 | 大同學報 |
| 卷 期 | 22 1992.11[民81.11] |
| 頁 次 | 頁83-93 |
| 分類號 | 471.6 |
| 關鍵詞 | 個人電腦; 產品; 屬性; |
| 語 文 | 英文(English) |
| 中文摘要 | 本文是應用聯合分析法探討個人電腦消費者購買偏好的研究。本研究挑選出品牌 、價格、速度、擴充性、穩定性及售後服務作為個人電腦的重要屬性。 研究結果顯示:249 個樣本學生認同本研究所選定的六個屬性為購買個人電腦時所考慮的重要屬性,並且,這六 個屬性的相對重要性依序為穩定性、擴充性、售後服務、速度、價格、及品牌。由研究結果 得知:學生消費者最重視的是個人電腦具有良好的穩定性和擴充性;至於電腦為何種品牌, 或是否由知名廠商所生產則不重要。依研究分析結果,研究者建議國內個人電腦廠商應著重 嚴格的品質管制,以確保其產品之穩定性,讓消費者認同:知名廠商的產品絕對具有良好品 質的信譽保證。 |
| 英文摘要 | This study is an application of conjoint analysis to the probe of PC consumers' preference using the students majoring in Information Engineering in Tatung Institute of Technology as research subjects. Brand, price, speed, expansion, stability and after-service were selected as the important attributes of the PC in this paper. The results show that 249 sampled students agreed that these six chosen attributes were important attributes for purchasing personal computers, and that the descending order of relative importance for these six attributes was stability, expansion, after-service, speed, price, and brand. The findings reveal that the student consumers considered excellent stability and expansion as the most important elements for purchasing personal computers; on the other hand, the computer's brand and whether the computer was produced by a well-known firm or assembled privately were not important. According to the analysis results, the researchers suggest that computer-selling firms pay close attention to strict quality control to assure the consumers of their products' excellent and stable functions, the action that will enable consumers to perceive the products produced by well-known firms to have a guarantee of excellent functions. |
本系統中英文摘要資訊取自各篇刊載內容。