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| 題 名 | 卡巴迪運動行銷策略之探討=Exploring Marketing Strategies for Kabaddi Sports |
|---|---|
| 作 者 | 陳怡君; 王子仁; 張家銘; | 書刊名 | 休閒運動健康評論 |
| 卷 期 | 13:2 2024.09[民113.09] |
| 頁 次 | 頁106-113 |
| 分類號 | 528.91 |
| 關鍵詞 | 卡巴迪; 行銷策略; 長期規劃; 應對策略; Kabaddi; Marketing strategies; Long-term planning; Response strategies; |
| 語 文 | 中文(Chinese) |
| DOI | 10.29503/RLSH.202409_13(2).0007 |
| 中文摘要 | 本文從行銷角度出發,探討如何推動卡巴迪成為熱門運動項目,經過文獻整理重點於卡巴迪運動協會制定行銷策略時,需考慮外部環境變化與消費者需求。市場定位方面,重點應放在利用社群媒體行銷以提升知名度、舉辦各類比賽、技術培訓,建立獨特品牌形象。區隔策略應提供差異化行銷方案。透過產品特性調整、確保安全、價格策略、通路設計和促銷活動,吸引更多消費者參與,推動卡巴迪運動的可持續發展。 |
| 英文摘要 | The article discusses how to promote Kabaddi as a popular sport from a marketing perspective, emphasizing the need for Kabaddi sports associations to consider external environmental changes and consumer demands when formulating marketing strategies. In terms of market positioning, the focus should be on utilizing social media marketing to increase visibility, organizing various competitions and technical training sessions, and establishing a unique brand image. Segmentation strategies should involve offering differentiated marketing solutions. Through adjustments in product features, ensuring safety, pricing strategies, channel design, and promotional activities, more consumers can be attracted to participate, thereby promoting the sustainable development of Kabaddi sports. |
本系統中英文摘要資訊取自各篇刊載內容。