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題 名 | 中醫美容保健與技職教育結合之探析=The Investigation of the Applying Traditional Chinese Medical Cosmetics in the Vocational Education |
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作 者 | 劉泄嬉; 許延年; | 書刊名 | 美容科技學刊 |
卷 期 | 10:1 2013.03[民102.03] |
頁 次 | 頁63-76 |
分類號 | 524.2 |
關鍵詞 | 中醫美容; 技職教育; 市場區隔; 世界衛生組織; Chinese medicine in the cosmetic field; Spa; Technological and vocational education; Market segmentation; World Health Organization; |
語 文 | 中文(Chinese) |
中文摘要 | 近來來,養生保健觀念意識抬頭,對於自然、養身、保健有逐漸重視的趨勢,促使健康保健相關產業蓬勃發展,產業價值鏈和相關鏈節也不斷發生轉變,與此同時,美容類群之技職教育也逐漸發生變革。在國際間,中醫、中藥保健已具有一定的民族特色形象,中醫美容保健具有文化創造優勢及市場持續競爭優勢之特點,本研究認為,利用文化資產創造國際競爭優勢,建立獨具之特色,進行國際市場區隔,將競爭優勢提升到新的競爭方法,在資源結合利用需求情況之下,美容類群技職教育之Spa保健人才培育,建議可培育以傳統中醫理論為基礎的「自然、療養、保健」之Spa實務專業人才,和現有的西方SPA進行市場區隔與定位,專業人才培育是決定未來競爭實力的關鍵。 |
英文摘要 | The recognition of the importance of health care is becoming popular in the society, which has increase the development of health care industries. The development has also brought changes to the beauty and care education of technological education in Taiwan.Chinese traditional medicine and Chinese traditional health care has carried certain national characteristics and values in the international society. This paper argues that taking the ascendancy of Chinese medical beauty care to create international competition will help increase its market share in this industry. Therefore, this study suggests that we should educate the vocational students of beauty cares with the knowledge of Chinese medical theories and principles 'nature, recuperation and health care', to make them different from western SPA professionals. With this special educational background, they will be able to find themselves in a unique position in this industry, which will be their key to future success. |
本系統中英文摘要資訊取自各篇刊載內容。