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題名 | 消費者對高雄市路竹區路竹夜市重視度與滿意度比較之研究=Importance and Satisfaction Consumers Night Market of Kaohsiung Lujhu District Comparison Study |
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作者 | 黃建超; | 書刊名 | 東方學報 |
卷期 | 32 2011.12[民100.12] |
頁次 | 頁59-74 |
分類號 | 496.34 |
關鍵詞 | 問卷調查; 路竹夜市; 重視度; 滿意度; Questionnaires; The Lujhu night market; Importance; Satisfaction; |
語文 | 中文(Chinese) |
中文摘要 | 本研究問卷調查99年1月6日(三)~99年8月28日(六),獲有效問卷771份,消費者對大湖路竹夜市重視度總平均數4.18高於滿意度總平均數3.69。在重視度平均數的排名順序,以「食品衛生」排名第一;「攤販提供服務品質」排名第二。在滿意度平均數的排名順序,「夜市之熱鬧氣氛」排名第一;「食物美味」排名第二。性別、婚姻獨立T檢定,在「滿意度」構面所產生的顯著差異遠高於「重視度」構面。由因素分析法,獲「重視度」構面三個因素:「飲食多樣美味」、「交通停車方便」、「消費價格多樣」;在「滿意度」構面獲三個因素:「交通停車方便」、「商品種類多樣」、「設施價格安全」。再由單因子變異數分析知,路竹夜市是適合不同月收入的消費者從事夜間的遊憩消費。 |
英文摘要 | The questionnaire was counted from 99 January 6 (Wed) ~ 99 August 28 (Sat), 771 valid questionnaires were received, consumers attach importance to the night market on the Lujhu the total average of 4.18 degrees higher than the average satisfaction of 3.69. The average importance of the emphasis on rankings, ”Food sanitation”, the average ranking the first; ”Vendors to provide quality of service” ranked second. Satisfaction rankings in the ”Night of the festive atmosphere”, the average ranking the first; ”Delicious food” ranked second. Gender, marital independent T test, in the ”satisfaction” dimension generated by the significant difference is much higher than ”importance degree” dimension. By factor analysis of the ”importance degree” dimension three factors: ”Variety of delicious food”, ”traffic parking convenience”, ”consumer price varied”; the ”satisfaction” dimension of three factors: ”Traffic parking convenience”, ”diverse types of goods”, ”facility security prices”. Then known single factor analysis of variance, the Lujhu for the night market are consumers Monthly income in recreation spending the night. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。