頁籤選單縮合
題 名 | 跨國教育之行銷推廣配置決策=Decision Making of Transnational Education Market Promotions and Allocations |
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作 者 | 王淑滿; 楊飛; 蕭靜玫; | 書刊名 | 管理評論 |
卷 期 | 29:2 2010.04[民99.04] |
頁 次 | 頁73-85+181-185 |
分類號 | 526.11 |
關鍵詞 | 跨國教育; 行銷策略; 推廣配置; Transnational program; Marketing strategy; Promoted allocation; |
語 文 | 中文(Chinese) |
中文摘要 | 2002年台灣加入WTO後,如何適當的引導國內高等教育機構持續提升教育品質並與國際接軌,並結合數位學習與跨國教育推廣,提供國內學習者更多元與更彈性的終身學習機會是重要議題。因此,本個案以跨國教育事業機構-德大文教顧問有限公司為個案對象,探討其教育行銷、推廣通路、成本管理以及數位學習系統。此外,本個案探討之主要議題為個案公司於決策行銷推廣配置會考慮問題?以及影響跨國教育行銷通路之決策變數? |
英文摘要 | After Taiwan joined the World Trade Organization in 2002, a higher educational market depicted a significant impact. Its higher education became a part of the business service, which could import and export to different nations. Maintaining educational quality and competing with international educational providers, therefore, remain very important issues for educational leaders. In this case study, researchers analyzed a leading transnational education company, DA Educational Consultant Cooperation (DAECC) in Taiwan, as well as analyzed DAECC's educational marketing strategy, promotional channels, cost management, and e-learning supportive system. In addition, this study discusses marketing-decision factors and how to acquire an appropriate decision-making for transnational program success. |
本系統中英文摘要資訊取自各篇刊載內容。