頁籤選單縮合
題 名 | 分時渡假旅遊業者實施會員制年費與年限策略之研究=The Strategy of Annual Fee and Length of the Membership for the Timeshare Tourism Industry |
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作 者 | 張靖; 李堯賢; 謝秉融; | 書刊名 | 中華管理學報 |
卷 期 | 11:1 2010.03[民99.03] |
頁 次 | 頁79-104 |
分類號 | 992.2 |
關鍵詞 | 分時渡假; 定價策略; 賽局理論; 綁約年限; Time share; Price strategy; Game theory; Hassle; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究應用賽局理論以及 Hassle 的觀念,構建兩階段賽局理論模型探討提供有無綁約年限策略對消費者的決策選擇、業者定價與經營利潤的影響效果。研究結果顯示:(1) 業者採用有綁約年限策略有助於提高其市場佔有率及利潤水準,(2) 視會員的旅遊效用價值的差異,當差異低時宜採取高入會費與長年限策略,當差異大時宜採取入會費與年限多樣化策略,相對地會使得業者得到較高的經濟效益。 |
英文摘要 | The timeshare industry has rapidly matured over the previous 30 years in the international marketplace. After timeshare concept has been adopted by local industry, the timeshare industry has also been growing very fast in the beginning years. However, there are a lot of the conflicts of contracts occurred between customers and industry because of the abuse of timeshare in Taiwan. In order to solve the mentioned problems, we proposed new timeshare marketing strategies. In addition to timeshare problem, we also take into account of exchanging timeshare ownership. Different consumers can use various lodge rooms and leisure facilities by Resort Condominiums International or Interval International, moreover consumers can switch timeshare ownership to the members all over the world. Our proposed timeshare strategies focus on the annual fee, profit and consumer value. Due to the firm offers the fixed year length of membership, we also consider this condition to build a two-stage game theory models which were developed by the integration of game theory and hassle. Models explicitly analyze the fixed year length of membership that affects annual fee, profit, and consumer value. We found that the fixed year length of membership strategy is profitable. |
本系統中英文摘要資訊取自各篇刊載內容。