查詢結果分析
來源資料
頁籤選單縮合
題 名 | 影響網路書店消費者滿意度之因素=The Factors Affecting Customers' Satisfaction with Online Bookstore |
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作 者 | 顏嘉惠; 李隆地; 蔡家正; 陳香靜; 簡秀惠; | 書刊名 | 大學圖書館 |
卷 期 | 9:2 民94.09 |
頁 次 | 頁105-116 |
分類號 | 487.6、487.6 |
關鍵詞 | 網路書店; 消費者行為; 滿意度; 忠誠度; Online bookstore; Customer behavior; Satisfaction; Loyalty; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究煙在探討曾經瀏覽過網路書店的網路使用者,對於網路書店的滿意度、忠誠度,進而發現消費者在褣行網路購書時所重視的各面向,了解網路書店經營的發展方向。研究結果顯示,研究模型三大構面中的網站設計、服務品質、個人化服務,與研究變數與滿意度和忠誠度之間,具有顯著相關。研究結果期望能提升網路書店之服務品質,以達到消費者滿意度。 |
英文摘要 | The purpose of this paper is to explore satisfaction and loyalty of users who have visited online bookstore before in order to discover all the aspects that customers are concerned with and develop an insight into the management of an online bookstore. According to the research, the website design, quality of service, personal service, and the three major factors of research model, are highly relevant to research variables as well as satisfaction and loyalty. The results of this paper aim at improving the service quality of online bookstore for the sake of meeting customers’ satisfaction. |
本系統中英文摘要資訊取自各篇刊載內容。