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題名 | 室內溫水游泳池消費者忠誠度之研究=A Study of the Consumer Loyalty of Indoor Heated Swimming Pools |
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作者 | 陳文銓; 張家銘; 李一民; Chen, Wen-chung; Chang, Chia-ming; Li, Yi-min; |
期刊 | 成大體育 |
出版日期 | 20050700 |
卷期 | 38:3=46 民94.07 |
頁次 | 頁67-81 |
分類號 | 528.9245 |
語文 | chi |
關鍵詞 | 室內溫水游泳池; 消費者; 忠誠度; Indoor swimming pools; Consumer; Loyalty; |
中文摘要 | 本研究主要目的針對室內溫水游泳池消費者忠誠度,編製一份其有良好信度典故度的量表,以高高屏地區室內溫水游泳池消費者共500人,採用探索性因素分析(EFA)及驗證性因素分析(CFA),進行建構信度(construct validity)與建構信度(construct reliability)評估指標,驗證消費者忠誠度量表。整體而言,在模式內在過配的檢定方面,消費者忠誠度量表皆通過建構信度及眾合度之檢定評鑑標準。表示本模式是一個有致的模式。 其次本研究探討高高屏地區室內溫水游泳池消費者對忠誠度認知之差異情形,所得結果經分析後得到以下結論: (一)不同性別的游泳消費者在忠誠度,未達顯著差異。 (二)不同婚姻狀況的游泳消費者在忠誠度,達顯著差異。 (三)是否固定會員的游泳消費者在忠誠度,達顯著差異。 (四)不同年齡之游泳消費者在忠誠度,達到顯著差異。 (五)不同教育程度之游泳消費者在忠誠度,達到顯著差異。 (六)不同每月收入之游泳消費者在忠誠度,達到顯著差異。 (七)參加游泳池月數游泳消費者在忠誠度,達顯著性差異。 (八)每週游泳次數游泳消費者在忠誠度,達顯著性的差異。 |
英文摘要 | The purpose of this study was to design a reliable and validity constraint scale loyalty of the consumer of indoor heated swimming pools. The study subjects were 500 people at the indoor heated pools in Kao-Kao-Ping area. To use exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) was analyzed construct validity and construct reliability by loyalty of the consumer constraint scale. The model intrinsic good-fit was passed constructs reliability and convergent validity. This revealed the statistical model has enough effective. In the second stage of this study was analysis has carried on the consumers of indoor heated pools in Kao-Kao-Ping area of the loyalty. Data was statistically analyzed. Empirical result can be summarized as follows: 1. The consumers of sex do not have difference in loyalty. 2. The consumers of marital status have difference in loyalty. 3. The consumers of permanent membership have difference in loyalty. 4. The consumers of age have difference in loyalty. 5. The consumers of level of education have difference in loyalty. 6. The consumers of monthly income have difference in loyalty. 7. The consumers of months of joining the pool have difference in loyalty. 8. The consumers of months of time of swimming weekly have difference in loyalty. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。