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題 名 | 室內溫水游泳池消費者之涉入程度、體驗滿意度及忠誠度之相關研究--以高高屏地區室內溫水游泳池為例=A Study of Indoor Swimming Pool Relationships among Consumer Involvement, Satisfaction and Consumer Loyalty: Kaohsiung and Pingtung Region as an Example |
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作 者 | 陳文銓; | 書刊名 | 輔仁大學體育學刊 |
卷 期 | 4 2005.05[民94.05] |
頁 次 | 頁81-98 |
分類號 | 528.9245 |
關鍵詞 | 室內溫水游泳池; 消費者; 涉入程度; 滿意度; 忠誠度; Indoor swimming pool; Consumer; Involvement; Satisfaction; Loyalty; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以高雄市、高雄縣與屏東地區室內溫水游泳池消費者之涉入程度來探討其對忠誠度及滿意度之影響程度。本研究以問卷調查方式進行調查,以結構方程模式統計進行分析。研究結果顯示:「涉入程度」、「滿意度」以及「忠誠度」等三者的結構關係假設是獲得支持的。從影響效果來看,經結構方程模式統計分析結果:1.「涉入程度」變項對「滿意度」的直接影響效果值是-0.46,達p<.01的顯著水準;2.「涉入程度」變項對「忠誠度」的直接影響效果值是0.16,達p<.05的顯著水準;3.「滿意度」變項對「忠誠度」的直接影響效果值是-0.65,達p<.01的顯著水準;4.「涉入程度」透過「滿意度」變項對「忠誠度」的間接影響效果值是-0.30,達p<.01的顯著水準。 |
英文摘要 | This study was in an attempt to explore how indoor swimming pool consumer involvement affects satisfaction and consumer loyalty of Kaohsiung City, Kaohsiung County and Pingtung County region. To proceed on the substantial evidence research was analyzed, to understand the consumer involvement, satisfaction and loyalty. This study was questionnaire survey to gather data. Data were analyzed by structural equation modeling (SEM). The results showed that three constructions relation assumptions such as involvement, satisfaction and loyalty of this research was support. From influence effect value to see, was analyze by structural equation modeling (SEM) as a result: (1) the involvement variable significant towards has positive influence on satisfaction, with an influence effect value of -0.46 (p<.01). (2) the involvement variable significant towards has positive influence on loyalty, with an influence effect value of 0.16 (p<.01). (3) the satisfaction variable significant towards has positive influence on loyalty, with an influence effect value of -0.65 (p<.01). (4) the involvement through satisfaction variable to loyalty indirect influence result value was significant, with an influence effect value of -0.30 (p<.01). |
本系統中英文摘要資訊取自各篇刊載內容。