查詢結果分析
來源資料
相關文獻
- The Relationship between Product Quality and Product Innovation
- 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響
- Half-price Purchase Warranties for the Durable Products : A Game Theory Approach
- 從歐盟移民政策決策過程談自由派政府間主義
- 各種品質提昇活動的探討
- 訊息不足對決策行為之影響--賽局、訊息與交易成本三理論之觀點
- 臺灣遠洋鮪釣漁業因應責任漁業制之策略分析
- 政黨提名策略與派系輪政之競局理論分析
- 產品品質、成本、價格對市場佔有率與獲利率之影響--績效群組之分析與實證
- Weighted Shapley Value for Multichoice Game
頁籤選單縮合
題 名 | The Relationship between Product Quality and Product Innovation=產品創新與產品品質之關聯性 |
---|---|
作 者 | 盧淵源; 林亮宏; 吳國強; | 書刊名 | 品質學報 |
卷 期 | 12:4 民94.12 |
頁 次 | 頁265-271 |
分類號 | 494.56 |
關鍵詞 | 產品創新; 產品品質; 賽局理論; Product innovation; Product quality; Game theory; |
語 文 | 英文(English) |
中文摘要 | Under the fierce competition global environment, manufacturing firms must engage in product innovation and enhance product quality continuously to meet consumer demand. The aim of this paper is to explicate the causal relationship between product innovation and product quality. We construct a game theory model to show that the barrier to a firm’s engaging in innovative activities, the fixed cost of innovation, is overcome only if a firm produces high-quality products. After analyzing the strategic interactions of high-quality firms, low-quality firms and consumers, the findings of this paper indicate that product quality may determine product innovation. |
英文摘要 | 面對競爭劇烈的全球環境,製造廠商必須持續地從事產品創新、提昇產品品質以滿足消費者的需求。本研究目的在於闡述產品創新與產品品質之間的因果關係,文中藉由賽局理論模型的建構,呈現固定成本投入對於廠商從事創新活動所造成的阻礙,並進行高品質廠商、低品質廠商以及消費者之間的策略互動分析。根據研究結果,本研究發現廠商的產品品質愈高,愈有助於廠商從事產品創新活動。 |
本系統中英文摘要資訊取自各篇刊載內容。