頁籤選單縮合
題名 | 醫療服務業顧客認知關係品質與忠誠度關係之理論模型建構:Constructing the Theoretical Model of the Relationship between Customer-Perceived Relationship Quality and Customer Loyalty in Healthcare Industry |
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作者 | 翁瑞宏; 何雍慶; 邱柏松; 黃靖媛; Weng, Rhay-hung; Ho, Yung-ching; Chiu, Pe-song; Huang, Ching-yuan; |
期刊 | 醫務管理期刊 |
出版日期 | 20041200 |
卷期 | 5:4 2004.12[民93.12] |
頁次 | 頁418-437 |
分類號 | 419.47 |
語文 | chi |
關鍵詞 | 關係行銷; 關係品質; 顧客忠誠度; 醫療服務業; Relationship marketing; RM; Relationship quality; Customer loyalty; Healthcare industry; |