頁籤選單縮合
題 名 | 體育慈善活動的行銷策略與規劃探討=Research on the Marketing Strategy and Planning in Sport Beneficial Events |
---|---|
作 者 | 張蕙麟; | 書刊名 | 輔仁大學體育學刊 |
卷 期 | 3 2004.05[民93.05] |
頁 次 | 頁193-200 |
分類號 | 993.13 |
關鍵詞 | 行銷策略; 慈善機構; 慈善體育活動; Marketing strategies; Beneficial institutes; Beneficial sport events; |
語 文 | 中文(Chinese) |
中文摘要 | 為醫療而跑「the March of Dimes Walk-a-thon」、名人壘球賽「the Barbara Mandrell」,以及Dinah Shore高爾夫球慈善巡迴賽,皆透過電視、無線電和報紙成為眾人熟悉的體育項目與賽事活動。在這些廣受大眾歡迎的運動項目與賽事活動中體育活動實際地提供幫助其他人的功能與機會。 本文重點將針對於規劃慈善機構與想法來搭配相關的體育活動、慈善活動相關的社會資源,以及對於慈善體育活動的經營與評估作探討與瞭解。 我們發現,對於主管行政單位對於有意義與經營完善的慈善活動較有興趣。在舉辦一場慈善體育活動相關的成員組成與活動規劃是成功與否的重要關鍵。慈善團體與體育活動彼此間必須產生可接受的目標和目的。雙方需明確慈善機構能給體育活動哪些社會資源,而體育活動的設計與評估也要符合慈善團體的需要與目標。 |
英文摘要 | Running for medical Care “The March of Dimes Walk-A-thon”, Celebrity baseball Games” The Barbara Mandrell”, and “Dinah Shore” Golf Beneficial Circuit became popular special events and activities through TV、Wireless TV and Newspaper. These events provided to others or companies got through their functions and opportunities. The research was focused on the planning for the beneficial institutes to match related sports events and the social resources of beneficial activities, and the discussion on the management and evaluation in beneficial sports events. The research was found that administrative units were more interested in meaningful and well managing beneficial activities. The composition of staffs and well planning were the key roles of success in a beneficial sport events. And, They both must have common goals and purposes. More importantly, beneficial institutes could give which social resources to sport events, and the design and evaluation on sport events had also to match the needs and goals of beneficial institiutes. |
本系統中英文摘要資訊取自各篇刊載內容。