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題名 | 星馬臺商的資訊科技應用與其投資策略關係之研究=A Study on the Relationship between Information Technology Application and Investment Strategy of Taiwanese Companies in Singapore and Malaysia |
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作者 | 齊學平; 楊銘賢; 王居卿; | 書刊名 | 輔仁學誌. 法管理學院之部 |
卷期 | 30 2000[民89.] |
頁次 | 頁77-98 |
分類號 | 563.52 |
關鍵詞 | 臺商; 資訊科技; 國外投資; 策略; Taiwanese company; Information technology; IT; Foreign investment; Strategy; |
語文 | 中文(Chinese) |
中文摘要 | 本研究係一探索性研究,目的在探討資訊科技應用是否會對星馬臺商的國外投資 策略有所影響,調查工作共分成國內訪談、問卷調查、國外訪談三部份進行。根據國內訪談 與文獻探討的結果,資訊科技應用主要包含其應用規模、應用對象、應用管理等三構念,而 投資策略則可分成進入模式與經營型態等二構念。 本研究針對 200 家星馬投資臺商進行問 卷調查, 依所回收的 41 家資料進行相關分析與 t 檢定後發現,星馬投資臺商之資訊科技 應用與其國外投資策略間的六個可能相關關係有三個獲得支持。第一是「資訊科技的應用規 模與國外投資的進入模式有關」,第二是「資訊科技的應用管理與國外投資的進入模式有關 」,第三是「資訊科技的應用管理與國外投資的經營型態有關」。但資訊科技的應用對象與 國外投資的進入模式、經營型態之相關關係,以及資訊科技的應用規模與國外投資經營型態 之相關關係則不顯著。整體而言,臺商的資訊科技應用與其投資策略應有相當程度的相關, 此與赴星馬訪談五家當地臺商的發現亦相當吻合。 |
英文摘要 | This study investigates the correlation relationsip between information technology (IT) application and foreign investment stratgy of Taiwanese companies in Singapore and Malaysia. According to a preliminary interview and a review of the literature, IT application takes into consideration the application scale, target, and management, whilst foreign investment strategy considers entry mode and management style. The results of correlation analysis and t test of the 41 returned data from 200 mailed questionnaires show that, among six possible relationships between IT application and foreign investment strategy, three are supported. First, IT application scale correlates with entry mode. Second, IT application management correlates with entry mode. Third, IT application management correlates with management style. But the correlation relationships between IT application target and entry mode, management style, and between IT application scale and management scale are not significant. In sum, the IT application correlates with investment strategy. This finding is consistent with what we concluded in field interviews with five Taiwanese companies in Singapore and Malaysia. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。