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頁籤選單縮合
題名 | 製造與行銷部門之互動與協調機制的實證研究=The Interaction between Manufacturing and Marketing, and the Coordinating Mechanisms--An Empirical Research |
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作者 | 方世榮; Fang, Shyh-rong; |
期刊 | 管理學報 |
出版日期 | 19990900 |
卷期 | 16:3 1999.09[民88.09] |
頁次 | 頁403-425 |
分類號 | 494 |
語文 | chi |
關鍵詞 | 競爭目標; 互動衝突; 協調機制; Competitive goal; Interaction conflict; Coordinating mechanism; |
中文摘要 | 企業為求提高公司整體的績效,愈來愈重視部門間的互動與整合的問題。然而過 去的相關文獻大多從行為面與新產品開發等角度來探討,且較多集中在行銷與研發部門的互 動。本文主要從策略層面探討製造與行銷互動的問題,並以公司競爭目標作為此二部門之互 動的界面,且由此衍伸至互動領域的衝突之探討。此外,本文與過去文獻較不同的地方,在 於本研究強調各種解決互動認知差距與互動衝突的協調機制之運用,並探討其對績效的影響 。最後,本文亦採用各種多變量統計方法作為本文模型架構之實證分析。 |
英文摘要 | In the recent ,many firms more emphasize the integration and interaction of the functional departments of company, in order to escalate company performance. However, for the past literature, all have focus on the behavior perspective and new product development, and focus on the interaction between marketing and R&D. Thus, this thesis mainly studies the interaction between manufacturing and marketing from strategic perspective and take the company competitive goal as the interface of the two departments; then, we study the conflicts of the interaction area. Furthermore, this research explores the coordinating mechanism on the interaction problems, and its impact on company performance .The last, this thesis also uses many multivariate statistical methods for the empirical study. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。