頁籤選單縮合
題名 | 行銷與製造部門互動對公司績效影響的探討=An Empirical Study of the Interaction of Marketing and Manufacturing, and the Impact on Performance |
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作者姓名(中文) | 方世榮; 周育禎; | 書刊名 | 科技學刊 |
卷期 | 7:1 1998.01[民87.01] |
頁次 | 頁27-40 |
分類號 | 496.5、496.5 |
關鍵詞 | 互動; 協調機制; 差距; 績效; Interaction; Coordinating mechanism; Gap; Performance; |
語文 | 中文(Chinese) |
中文摘要 | 隨著市場競爭愈趨激烈,公司的各功能部門如何整合,以有效分配資源及在共同的目標下提高競爭力,實乃企業經營管理的重要課題。有關功能部門間的互動,過去文獻大多從行為面及從新產品開發等角度來探討;然策略層次的功能部門之互動,應是公司如何有效整合各部門資源之重要的依據。因此,本文依據此方向構思研究主題,包括部門角色對公司競爭目標的影響、部門對公司競爭目標認知差距對績效的影響,及透過協調機制的應用來改善部門間認知的差距,進而提高公司績效。此外,由於產銷配合與否,關係到公司在市場的競爭力,而且產銷兩部門乃互動最頻繁者,因此本研究以行銷與製造部門的互動為探討的對象。 |
英文摘要 | With the competition increase, how to integrate all the departments of company, and to allocate resource effectively and increase competitiveness, it's an important issue for company. For past literature in interaction of functional department, all have focus on behavior dimension and new product development; But the interaction of strategic perspectives should be more important for integrating the resource of all department of firm. Thus, this thesis follows the think to develop this research. The research itself cover three basic issues: (a) the role of department impacts on the company competitive goal; (b) the gap perception of company competitive goal among all departments of company impact on performance; (c) both gap perception and coordinating mechanism impact on performance. Further more, the match between manufacturing and marketing department is the most interaction issue, so this research focus on the two department. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。