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| 題 名 | 灰色協調局勢決策與多元尺度應用於零售業業態定位研究之比較=Comparing a Gray Coordinating Situation Decision with Multidimensional Scaling in Positioning of Retail Stores |
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| 作 者 | 簡正儒; 蔡惠華; | 書刊名 | 技術學刊 |
| 卷 期 | 14:2 1999.06[民88.06] |
| 頁 次 | 頁247-256 |
| 分類號 | 498 |
| 關鍵詞 | 業態; 多元尺度; 灰色協調局勢決策; Types of retail stores; Multidmensional scaling; Gray coordinating situation decision; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本文利用灰色協調局勢決策與多元尺度法對臺灣地區五種主要業態店或業種店進 行定位分析,比較這兩種分析方法結果不盡相同,前者失真率較低。根據業態定位結果得各 業態店的特色。如百貨公司最具店佈置高雅,但商品價格水準高、營業時間過短、地點較不 便利; 便利商店最具營業時間長特色,但商品項目少、沒有折扣促銷; 量販店最具備產品項 目多的特色; 其中量販店與超級市場定位相近,顧客不容易區別,但量販店卻有較多的優勢 業態特色; 而專賣店在本研究中並無顯著的業態待色。 |
| 英文摘要 | This paper uses a gray coordinating situation decision and the multidimensional scaling method to position five main types of retail stores in Taiwan. Results of the two systems are not all the same, the former has lower bias. The characteristics of the stores are as follows: department stores have beautiful decorations, shorter hours of operation, expensive products and an in convenient location. Among the five types of retail stores convenience stores have the longest hours of operation, but there is a limited range of products, and products are seldomon sale. Characteristics between wholesale outlets and supermarkers are similar bur wholesale markers have a greater variety of products. Specialty stores exhibited no special characteristics. |
本系統中英文摘要資訊取自各篇刊載內容。