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題 名 | 超級市場立地選擇之評估--AHP決策模式=Using Analytic Hierarchy Process (AHP) to Select the Sites for Supermarket |
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作 者 | 方國定; 許欽嘉; | 書刊名 | 科技學刊 |
卷 期 | 7:3 1998.07[民87.07] |
頁 次 | 頁295-306 |
分類號 | 498.74 |
關鍵詞 | 超級市場; 立地選擇; 層級程序分析法; Site selection; Supermarket; Analytic hierarchy process; AHP; |
語 文 | 中文(Chinese) |
中文摘要 | 隨著國民所得的提高,社會型態與家庭結構的改變,職業婦女人數亦隨之激增。 因此,消費者追求購物飲食上的多樣化、個性化及方便性的需求,已非昔日傳統的市場所能 夠滿足;在這種趨勢下,乾淨衛生、商品數量內容繁多完整的超級市場,也如雨後春筍般地 出現,試圖取代傳統市場;並以貨色齊全、品質優良、價格公道、環境整潔以及良好的服務 態度,來吸引消費者前來消費,滿足其一次購足之需求。 超級市場的經營,首重於地點之選擇。因此,店址的選擇,不能全憑個人感覺作判斷, 須經過詳細的規劃。然而,由於臺灣零售業種與業態紛陳,消費者價格意識高漲,房租昂貴 等因素影響,要發展及建立有效的立地條件評估模式非常困難。故本研究以台灣的超級市場 為研究對象,經由事前的理論應用與客觀分析及事後的問卷發放調查,並藉由分析層級程序 法 ( Analytic Hierarchy Process, AHP )的輔助,以建立一套超級市場立地選擇之評估模式,盼 能提供日後超級市場之經營管理者在選擇超級市場店址時,能做為其立地選擇決策時之重要 參考依據。 |
英文摘要 | Over the past decade, the yield value of service sector has surpassed that of the manufacturing sector in Taiwan. Accomplishing with the "Commercial Automation Plan", distributions certainly play the crucial role to improve industrial structure and upgrade the whole of industry to a competitive level. It is clear that proper site for supermarket can bring significant advantages, including lower cost, tighter links to customers, and increase production differentiation. Thus, the call for distribution industry to adopt a systematic method for site selection is loud. The site selection is a major concern of the establishment of supermarket. Although a variety of influential criteria in the selection of a site including land, labor storage, road network, marketing, ……, was used, these evaluation criteria often conflict and it is frequently impossible to find a site that excels in all area. In addition, some of the criteria are quantitative and some are qualitative. Thus, a methodology is needed that can capture both subjective and objective evaluation measures. Successful establishment of a supermarket, in turn, requires a proper location of consolidation site. This study presented an improved methodology for site selection using the analytic hierarchy process (AHP). The results of this study not only provide the capability to establish the relative important of criteria in-line with organization objectives, also provide managers the overall thinking framework in strategic planning for better competitive. |
本系統中英文摘要資訊取自各篇刊載內容。