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題名 | 便利商店立地選擇之評估--AHP決策模式=The Site Selection for Convenient Store--AHP Decision Model |
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作者 | 方國定; 許欽嘉; | 書刊名 | 科技學刊 |
卷期 | 8:1 1999.01[民88.01] |
頁次 | 頁31-43 |
分類號 | 498.93 |
關鍵詞 | 便利商店; 立地選擇; 層級程序分析法; Site selection; Convenient store; Analytic hierarchy process; AHP; |
語文 | 中文(Chinese) |
中文摘要 | 隨著國家經濟的不斷成長與社會型態的逐步變遷,國人的生活品質與消費水準也 隨之相對地提昇,整個產業的發展已由生產者導向,轉移到消費者導向,以因應消費者時代 的來臨。因此,以提供民生消費為主的各種現代化零售型態亦順應社會潮流不斷的調整其經 營型態,以符合消費者的需求,從傳統的雜貨店經營方式,逐漸演進到二十四小時全年無休 的便利商店經營型態,以滿足消費者隨時隨地的即刻需求。在競爭激烈、創業意願濃厚的臺 灣,開一家便利商店便成為許多人熱中的選擇。而選擇一個良好的地點,對便利商店而言, 便是成功的一半。但是,由於臺灣零售業種與業態紛陳、消費者意識高漲及房租高昂等影響 ,要發展及建立有效的立地條件評估模式非常困難。故本研究以臺灣北部地區之便利商店為 研究對象,經由事前的理論應用與客觀分析及事後的問卷發放調查,並藉由分析層級程序法 ( Analytic Hierarchy Process, AHP )的輔助, 以建立出一套便利商店立地選擇之評估 模式,盼能提供日後便利商店之經營管理者在選擇便利商店店址時,能做為其立地選擇決策 時之重要參依考據。 |
英文摘要 | For the past few years, the yield value of service sector has surpassed that of the manufacturing sector in Taiwan. Accomplishing with the "Commercial Automation Plan", distributions certainly play the crucial role to improve industrial structure and upgrade the whole of industry to a competitive level. It is clear that proper site for convenient store can bring significant advantages, including lower cost, tighter links to customers, and increase production differentiation. Thus, the call for distribution industry to adopt a systematic method for site selection is loud. The site selection problem is perhaps the most important component of the establishment of convenient store. Some of the common and influential criteria in the selection of a site including land, labor storage, road network, marketing,...... These evaluation criteria often conflict, however, and it is frequently impossible to find a site that excels in all area. Thus, a methodology is needed that can capture both subjective and objective evaluation measures. With the tremendous growth number in establishing convenient stor, selecting a proper site has become a critical factor affecting the success of a franchise enterprise. This study presented an improved methodology for site selection using the analytic hierarchy process ( AHP ). The results of this study not only provide the capability to establish the relative important of criteria in-line with organizatin objetives. They also provide managers the overall thinking framework in strategic planning for better competitive. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。