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題 名 | 自資訊科技應用觀點探討製造與行銷部門之互動對競爭力的影響=The Impact on Competition for the Interaction between Manufacturing and Marketing from an IT Perspective |
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作 者 | 許麗玲; | 書刊名 | 商學學報 |
卷 期 | 6 1998.06[民87.06] |
頁 次 | 頁69-84 |
分類號 | 494 |
關鍵詞 | 製造目標; 行銷目標; 差距; 衝突; 資訊科技; Manufacturing strategy; Marketing Strategy; Gap; Conflict; Information technology; IT; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究為資訊科技應用對組織跨部門互動之影響研究,透過文獻的整理先了解製 造部門與行銷部門在目標上彼此的差距及其在活動上的衝突情況,進而對企業競爭力達成度 的影響。本研究引進資訊科技功能面應用的架構作為協調機制,希冀藉由現代先進資訊科技 的能力,得以縮小製造與行銷部門目標上的差距程度,進而降低其在活動上衝突程度,最終 對增進企業競爭力的達成將具有顯著的正向結果。 本研究期望經過結合跨學域的探討,能夠使得企業製造與行銷部門對於資訊科技功能發 揮的構面,能力較清楚的了解與重視,同時本研究綜合多位學者研究所提出的資訊科技的分 類架構,亦將有助於解決製造與行銷部門長期互動上的問題。 |
英文摘要 | This study is to explore the impact which Information Technology (IT) enable the interaction between Manufacturing and Marketing Most of the past literature discuss intrafunctional interaction from the behavior or orientation or strategy, but seldom exploit to the field of Information technology (IT). In fact, behavior or actions or strategy conflict or gap may derive from the distortion or gap of the information flow within intrafunctional interaction. Within the manufacturing and marketing conflict, is vieved as the most serious part hence we may assume where their information flow needs to be supported. Thus, we can from the information technology applicable perspective to analyze the interaction between manufacturing and marketing, and realize the influence on the competition. This study is a exploratory study that expects through interdisciplinary research can more understand the capacity of Information technology on interfunctional interaction, especially on manufacturing and marketing. At the same time, this study synthesize the IT framework from many researchers that will help to solve the long-term problems between manufacturing and marketing interaction. |
本系統中英文摘要資訊取自各篇刊載內容。