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題 名 | 零售業的陳列空間管理策略--臺灣地區超級市場之實證=The Strategies for Shelf Space Management in Retailing--An Empirical Study in Taiwan Supermarkets |
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作 者 | 楊銘賢; | 書刊名 | 中山管理評論 |
卷 期 | 6:1 民87.03 |
頁 次 | 頁115-137 |
分類號 | 498.74 |
關鍵詞 | 零售; 空間管理; 策略; Retail; Space management; Strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究的目的在藉由調查研究瞭解零售業的空間管理策略,比較不同策略類型間 作業方式與績效的差異。問卷調查係以臺灣地區的超級市場為對象,回收資料經由集群分析、 變異數分析、多重比較檢定等方法加以分析,結果發現:臺灣地區超市的空間管理策略可分成 優勢型、因應型、消極型等類型,在空間管理態度的正向排名上,固然是優勢型第一,因應 型第二,消極型第三。在空間配置的作業層次,及在回轉率、坪銷售額、坪毛利等績效指標 上,亦有同樣的排名。並且不僅空間管理策略會影響配置作業方式,二者亦都對績效有影響。 |
英文摘要 | The goal of this study is to investigate the retail space management strategies, compares the operations and performances between different strategy. Questionnaires were mailed to the supermarkets in Taiwan, and the returned data were analyzed by cluster analysis, analysis of variance, and multiple comparison test. The space management strategies of Taiwan supermarkets can be classified in three clusters dominance strategy, reaction strategy, and passive strategy. And this study found that the dominance strategy is the best, not only on the space management manners but also on the operational levels of space allocation and on the performance with turnover, sales per square feet, and gross profit per square feet as the performance indexes, wehereas the reaction strategy is the second and the passive strategy is the worst. And besides the impact of space management strategy on the operational levels of space allocation, both have impacts on the performances. |
本系統中英文摘要資訊取自各篇刊載內容。