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題名 | 陳列空間之配置模式=The Allocation Model for Shelf Space |
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作者 | 楊銘賢; Yang, Ming-hsien; |
期刊 | 工業工程學刊 |
出版日期 | 19980100 |
卷期 | 15:1 1998.01[民87.01] |
頁次 | 頁35-43 |
分類號 | 496.6 |
語文 | chi |
關鍵詞 | 陳列空間配置; 空間管理; 零售; Shelf space allocation; Space management; Retail; |
中文摘要 | 本研究之目的在建立零售陳列空間的一般配置模式,首先考慮空間配置之外的其 他行銷變數,在一般的需求、成本函數架構下,兼顧空間位置效應,建立一般化空間配置問 題的數學型式,並提出一個前向遞迴的動態規劃求解模型。由於一般化空間配置問題為非線 性的整數規劃問題,其求解複雜度甚高,故本研究亦基於實務中商品分類管理之需要,提出 應用層級式求解的程序,使求解配置模式的龐大計算工作在作業上及經濟上均為可行。 |
英文摘要 | The goal of this study is to build a general formulation model for space allocation problems. With marketing variables and space position effects being included, a general formulation model for space allocation problems having general demand and cost functions is then built and a forward-recursive dynamic programming model is proposed. As general problems are nonlinear and require highly complex computation, a hierarchical approach based on the practical needs of product categorization to solve these problems, which makes the huge calculation task for solving model operationally and economically feasible, is also suggested. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。