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題 名 | 生活型態與國宅品質偏好關係之探討--以臺中縣為例=A Study of the Relationship between Lifestyles and Public Housing Quality Preferences--A Case Study of Taichung County |
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作 者 | 鄒克萬; | 書刊名 | 規劃學報 |
卷 期 | 26 1999.12[民88.12] |
頁 次 | 頁31-47 |
分類號 | 542.65 |
關鍵詞 | 生活型態; 國宅; Lifestyle; Public housing; |
語 文 | 中文(Chinese) |
中文摘要 | 由市場學的觀點來看,國宅固然有其某些獨特的產品性質,但仍可歸屬於市場商品中的一類;故在規劃發展國宅時,必須先行深入瞭解其潛在消費者的偏好與決策特性。截至目前為止,已有多個因素已被證明將會影響消費者的偏好與購買決策行為;生活型態即是其中已被認定之重要影響因素之一。所謂的生活型態通常是指有關人們活動、興趣與意見等之生活特質,其可反映出人們整體的行動型態,故在許多消費研究中,常較其它因子更能掌握市場區隔的特性。有鑑於此,為了發掘生活型態與國宅品質偏好之關係,本文乃藉由對生活型態、國宅偏好等相關研究文獻的探討,擬出適宜之生活型態評估與國宅品質偏好調查研究法,其中並結合因子分析及變異數分析�齔它h項技術來整理分析。研究過程中則以臺中縣為例,配合國宅等候戶之訪調,進行實證研究。結果發現,生活型態之差異,也確實影響了國宅品質的偏好,此點證實生活型態之探討將可提供國內進一步瞭解國宅市場特性的管道,有助於相關國宅發展與研究之參考。 |
英文摘要 | From marketing point of view, public housing does have its unique product characteristics, however, it can be classified as a merchandise. Hence it is imperative that a thorough understanding of the potential consumer preferences and decision-making characteristics should be obtained when planning public housing development matters. To date, many factors have been recognized as influential to consumer preference and buying behavior; among them, lifestyle has been recognized as an important influential factor. Lifestyle refers to the qualities in life that affects a person's activities, interests and opinions. It reflects the entire behavioral pattern of a person, hence in most consumer studies, it is the factor more capable predicting market characteristics. Therefore, this paper attempts to explore the relationship between lifestyles and public housing quality preferences. A suitable lifestyle evaluation and public hosuing quality preference survey method was formulated for this purpose; the method included factor analysis, ANOVA, etc. The research focused on the case of Taichung County. Interviews with public housing aspirants were conducted during the research process. Findings reveal that lifestyle dose affect a person's public housing preference. The findings concerning the role of lifestyle may be used as reference for future studies about public housing market. |
本系統中英文摘要資訊取自各篇刊載內容。