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題名 | 內銷西服品牌策略發展與消費行為之研究=The Research of Brand Stratagem Development and Consumption Action in Domestic Market of Men's Suits |
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作者 | 樂以媛; 楊迎春; | 書刊名 | 紡織中心期刊 |
卷期 | 7:1 1997.01[民86.01] |
頁次 | 頁49-56 |
分類號 | 488.9 |
關鍵詞 | 品牌策略; 消費行為; 品質展開; 品質機能展開; Brand stratagem; Consumption action; Quality deployment; Quality function deployment; |
語文 | 中文(Chinese) |
中文摘要 | 本研究藉由質化與量化研究方法,了解國內消費者對西服的喜好及需求,將此資料以〝品質展開〞方法分析並轉換為製程管理的條件。並以〝品質機能展開〞方法將品質責任配置到各部門,使其組織運用與市場需求結合。使產品在開發設計階段,即做好企劃、生產至銷售等各階段之品質工程控制,如此方能完全掌握產品品質使其符合原設計構想及水準,確保顧客滿意。 |
英文摘要 | Through the quality and quantity analyses, the favorites and needs of men's suits in our country could be realized. This paper applied "Quality Deployment" to analyze such informations and transfer them to related manufacturing management requirements. By the method of "Quality Function Deployment", organizational op-eratios would be coordinate to market demands, and then quality duty of every executive department could be endosed accordingly. Only if quality engineering well be done from development to sale, the quality of products would conform original design and standards that ensured the satisfaction of customers. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。