頁籤選單縮合
題名 | 臺灣木製家具產業之資訊來源分析=An Analysis on the Sources of Information of Wood Furniture Judustry in Taiwan |
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作者 | 賴建興; Lai, Cheng-hsing; |
期刊 | 林產工業 |
出版日期 | 19961200 |
卷期 | 15:4 1996.12[民85.12] |
頁次 | 頁686-697 |
分類號 | 487.31 |
語文 | chi |
關鍵詞 | 問卷; 因素分析; 資訊來源; 木製家具; Mail survey; Factor analysis; Source of information; Wood furniture; |
中文摘要 | 本研究以台灣木製家具業者為研究對象。以問卷設計收集並瞭解台灣木製家具業之主要資訊來源,資料經過因素分析與變異數分析,發現台灣木製家具業者所有資訊主要來自同業工會報刊及報章雜誌報導,結果亦顯示公司之基本經營變數,如公司規模、公司成立年限、公司員工人數、行銷主管學歷,及公司地點等均與公司對初級及次級資料之收集,不顯著關係。因此台灣木製家具產業經營對資訊收集較不重視,亦無法透過資訊分析預估商機,失去許多市場機會。因此未來台灣木製家具產業欲能與其他國家之外銷林木產品在國際競爭上取得優勢,“主動”掌握競爭情報實刻不容緩。 |
英文摘要 | To understand the important source of information used by Taiwanese wood furniture manufacturers, the mail survey was used. After the data analysis (i.e. factor analysis and ANOVA), it shows that two important sources of information are used by the Taiwanese wood furniture industry, i.e. "Industrial Association Reports" and "News/magazines" The results also showed that the basic information of the company, such as company scale, company age, the number of employee, marketing manager's education level and company's location are insignificant from obtaining the source of information. Hence, the Taiwanese wood furniture industry is weak, basically, in collecting the information. To be competitive in wood furniture market in the world, the Taiwanese wood furniture industry should shed more light on how to collect information. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。