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來源資料
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題 名 | WWW的使用瓶頸因素及使用者區隔探討--以北區大學傳播相關學系學生為例=The Causes of the Bottlenecks in WWW Use and Internet User Segments--Taken Communication-major College Students in Northern Taiwan as the Sample |
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作 者 | 梁德馨; 林裕翔; | 書刊名 | 民意研究季刊 |
卷 期 | 207 1999.01[民88.01] |
頁 次 | 頁19-47 |
分類號 | 448.6 |
關鍵詞 | 網際網路; 問卷調查; 因素分析; 集群分析; World wide web; Sampling survey; Factor analysis; Cluster analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究是以北區大學傳播系的學生為研究對象,訪問完成1043份有效問卷。發現 北區傳播相關學系學生對WWW的使用率已極高,使用後的滿意度亦不錯。而WWW有別於一般媒 體的四大特性:便利性、多媒體、即時性及互動性,的確是使WWW此一新媒體具吸引人優勢 的原因。 在WWW目前發展上的可能瓶頸探討上,本研究發現「網路塞車」是大部分上網學生使用WWW時 會遇到的問題,亦是WWW在技術發展上的極需突破的瓶頸。另外,對學生族群而言,上網費 用負擔仍算沈重,所以都希望學校或公司上網機器能較多,以便能夠免費上網。另外,本研 究為了更明確的了解使用WWW瓶頸,以因素分析的方法,歸納出WWW發展上的四大瓶頸障礙構 面分為「上網通路因子」、「隱私安全因子」、「螢幕因子」和「資訊接收障礙因子」。 若依WWW本研究所提出的四大瓶頸因素構面,將受訪者分為「無障礙群」、「隱私安全障礙 群」、「上網通路無障礙但螢幕閱讀障礙群」、「上網通路障礙群」四個集群。其中,「無 障礙群」的受訪者皆較不受四大WWW瓶頸障礙因素的影響;「隱私安全障礙群」的受訪者上 網時最在意上網中毒、隱私傾犯等問題;「上網通路無障礙但螢幕閱讀障礙群」的受訪者上 網時最在意螢幕閱讀上的不適應此問題,但最不在乎上網播接通路費用等問題;「上網通路 障礙群」的受訪者上網時最在意撥接門號不足、上網後塞車、學校或公司上網機器、上網費 用過高等問題。 |
英文摘要 | The study is based on 1043 valid questionnaires drawn from communication-major college students in northern Taiwan. It is found that Internet use is very prevalent and generates fairly high satisfaction ratio. The WWW, which features convenience, multimedia, instantaneousness, and interaction, is different from other regular media. That is why the Internet has been all the rage in recent years. In terms of online usage, the study discovers that most students surveyed encounter the problem of getting congested when they go online. This is one task Net engineers have to tackle. In addition, ISP rates are considered expensive for studyents; they wish that they have more access to the Internet at school or in the workplace. The research, setting out to better understand the bottlenecks in WWW use, concludes by factor analysis that there are four hurdles in Internet development: access factor, privacy factor, monitor factor, and information download factor. In view of the four factors mentioned above, the study divides the respondents into four clusters: handicap-free users, privacy-conscious users, handicapped by monitor-reading users, and handicapped by online access users. Of the four segments, handicap-free users are least subjected to the bottlenecks. Privacy- conscious users care most about virus and privacy invasion problem. Handicapped by monitor reading users are sensitve to the comfort of reading from the computer screen, and they don't mind much about the online cost. Handicapped by online access users are conscious of the lack of dial-upservices, getting jammed on the Net and the access fee. The research also describes the characteristics of four user segments in great detail. |
本系統中英文摘要資訊取自各篇刊載內容。