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題 名 | 零售業的消費調查與分析--以眼鏡業為例 |
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作 者 | 蔡武德; 楊敏里; | 書刊名 | 高雄工商專校學報 |
卷 期 | 25 1995.12[民84.12] |
頁 次 | 頁213-230 |
分類號 | 496.34 |
關鍵詞 | 消費者行為; Consumer behavior; |
語 文 | 中文(Chinese) |
中文摘要 | 經濟部商業司於民國八十三年推行「商業現代化之計劃」,為改善本國商業經營 環境和提升商業管理的層次,以準備晉級現代化國家之林。其中零售業與消費者行為是商業 現代化管理研究的主要課題之一。本文指在以問卷調查方式,訪問學生對眼鏡之購買行為, 經統計結果,藉檢定方法和直方圖法探討調查結果。本文內容分為:研究動機與目的,研究 方法與設計,研究範圍與限制,問卷分析,建議與結論。 |
英文摘要 | In 1994, the Government issued the program of commerce modernization in order to improve the competitive advantage and increase the performance of commercial management to become a mordern country. One of the related studies in the modernization of commerce is to investigate the consumer behavior in the retailing industry. This paper is focused on survey with a questionnaire why students decide to by spectacles. The method of analysis is the X �� distribution which are hypothese and statistic of bar chart to explore the results from this survey. The contents of this paper include the motivation and purpose of this study, method of survey, design of survey, scope and limitation of survey, analysis of survey and conclusion. |
本系統中英文摘要資訊取自各篇刊載內容。