頁籤選單縮合
題名 | 超市火鍋餐廳之產品多樣性、服務便利性對顧客行為意向之研究:以顧客滿意度為中介變數=Research on the Product Variety, Service Convenience, and Customer Behavior Intentions of Supermarket Hot Pot Restaurants: Customer Satisfaction as an Intermediary Variable |
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作者 | 黃莉惠; 薛榮棠; 鄭賢仁; | 書刊名 | 績效與策略研究 |
卷期 | 19:2 2022.09[民111.09] |
頁次 | 頁1-22 |
分類號 | 496.34 |
關鍵詞 | 超市火鍋餐廳; 產品多樣性; 服務便利性; 顧客滿意度; 顧客行為意向; Supermarket-style hot pot restaurants; Product variety; Service convenience; Customer satisfaction; Customer behavioral intention; |
語文 | 中文(Chinese) |