頁籤選單縮合
題名 | 負面口碑傳播與消費者轉換意願之關係探討=A Study of the Relationships between Negative Word-of-mouth and Consumers' Willingness to Switch |
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作者 | 榮泰生; 林建宏; Jung, Ty-son; Lin, Chen-hung; |
期刊 | 數據分析 |
出版日期 | 20081000 |
卷期 | 3:5 2008.10[民97.10] |
頁次 | 頁83-108 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 負面口碑傳播; 品牌態度; 顧客滿意度; 個人涉入程度; Negative word-of-mouth; Brand attitude; Consumer satisfaction; Personal involvement; |