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題 名 | 影響消費者購買穿戴式裝置關鍵因素之研究--使用AHP方法=The Study of Key Factors Affecting Consumers' Decisions on Purchasing Wearable Devices Using the AHP Method |
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作 者 | 李智明; 李岱航; | 書刊名 | 管理研究學報 |
卷 期 | 17 2017.12[民106.12] |
頁 次 | 頁87-123 |
分類號 | 496.34 |
關鍵詞 | 穿戴裝置; 關鍵因素; 層級分析法; Wearable devices; Wearable electronics; Key factors; AHP; |
語 文 | 中文(Chinese) |
中文摘要 | 近年來,消費性電子產品發展迅速,產品的效能越來越高,產品的體積也越來越小,甚至將智慧型產品應用在穿戴物品上。2013年開始,電子穿戴式裝置陸續在各個電子產品國際展覽中登場,引起不少的話題以及消費者的關注,但是卻始終不見電子穿戴式裝置迅速普及。於是本研究想了解影響消費者購買穿戴式裝置的關鍵因素有哪些,以幫助穿戴式裝置廠商能研發更符合消費者的產品,加速穿戴式裝置世紀的來臨。本研究使用AHP層級分析法,首先經由文獻整理,建立影響消費者購買穿戴式裝置的關鍵因素層級架構,共有6個構面以及23項關鍵因素。接著設計問卷,進行消費者問卷調查。經問卷結果分析發現,影響消費者購買穿戴式裝置之構面中,前2個重要構面依序為「硬體」和「軟體」;而前4個重要關鍵因素依序為「易用性」、「品質」、「智慧性」和「安全性」。最後,本研究依研究成果提出有用的建議,希望可以提供政府相關單位及穿戴業者參考。若穿戴業者能了解顧客購買產品的關鍵因素,必能設計出令消費者滿意的穿戴式裝置,提高顧客滿意度。 |
英文摘要 | In recent years, consumer electronics have seen rapid development and improvement. As they become smaller in size, intelligent products are now more common in articles of wear. While the debut of electronic wearable devices in product exhibitions since 2013 has attracted a lot of consumer attention, they are still not popular as yet. This study thus aims to find the key factors that impact consumers' decisions on purchasing wearable electronics. This study uses the AHP method, constructing through literature review a hierarchy of 6 dimensions and 23 key factors. The results reveal that the two most important dimensions that influence consumers' purchase decisions are the "hardware" and "software" of the wearable device, while the top four key factors are found to be "ease of use", "quality", "wisdom", and "security". Finally, we propose useful suggestions for governments and the industry that can help make customers more willing to buy wearable products and also increase their satisfaction. |
本系統中英文摘要資訊取自各篇刊載內容。