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題名 | 消費者綠色消費與健康意識認知對電子煙使用態度之研究=Effect of Consumer's Green Consumption and Health Awareness on Their Attitude toward the Use of E-cigarette |
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作者姓名(中文) | 賴靜儀; 陳俐文; 陳棟樑; | 書刊名 | 管理資訊計算 |
卷期 | 7:特刊2 2018.08[民107.08] |
頁次 | 頁134-148 |
分類號 | 411.84 |
關鍵詞 | 電子煙; 使用態度; 使用者滿意度; 顧客忠誠度; E-cigarette; Attitude toward use; User satisfaction; Customer loyalty; |
語文 | 中文(Chinese) |
中文摘要 | 本研究以曾經使用或現在正在使用電子煙的消費者為研究對象,探討電子煙的消費者在綠色消費者自我認同、健康意識、知覺價值、知覺風險及知覺價格是否會影響消費者使用態度、使用者滿意度與顧客忠誠度。研究結果發現:消費者使用電子煙產品後整體知覺價值對使用態度有顯著影響;消費者在購買電子煙時,使用態度會以價格較低優先選擇,但有部分消費者認為好的產品無論價格高低都會購買;消費者對電子煙使用態度越高,產生滿意度就越正向,而持續使用或向他人推薦的意願也越高。 |
英文摘要 | The present study using previous and current e-cigarette consumers as the study subjects. To explore whether consumers of e-cigarettes in the green consumer self-identification, health awareness, perceived value, perceived risk and perceived price have an affect consumer attitudes, user satisfaction and customer loyalty. The study results found: After consumption, consumers' overall perceived value of e-cigarette products had a significant effect on their attitude toward use; When buying e-cigarettes, most consumers' attitude is that lower prices are preferable, but some consumers believe that good products should be purchased regardless of price; Consumers with a better attitude towards e-cigarette use were more positively satisfied, more likely to continue using the product, and more willing to recommend it to others. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。