查詢結果分析
相關文獻
頁籤選單縮合
題名 | 品牌形象、情感性品牌依附、知覺品質、滿意度與購後行為關係之探討--兼論自我一致性的干擾效果=The Relationships among Brand Image, Emotional Brand Attachment, Perceived Quality, Satisfaction, and Post-purchase Behavior: Self-congruence as a Moderator |
---|---|
作 者 | 蔡進發; 蕭至惠; | 書刊名 | 中山管理評論 |
卷期 | 25:2 2017.06[民106.06] |
頁次 | 頁443-487 |
分類號 | 496.34 |
關鍵詞 | 品牌形象; 知覺品質; 滿意度; 情感性品牌依附; 購後行為; Brand image; Perceived quality; Satisfaction; Emotional brand attachment; Post-purchase behavior; |
語文 | 中文(Chinese) |