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題 名 | Co-Production in Service-Dominant Logic: Antecedents and Consequences=服務主導邏輯之共同生產:前置因素與結果因素 |
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作 者 | 吳立偉; | 書刊名 | 臺大管理論叢 |
卷 期 | 27:1 2016.12[民105.12] |
頁 次 | 頁25-62 |
分類號 | 496.7 |
關鍵詞 | 共同生產; 資產專屬性; 顧客互動品質; 決策不確定性; 關係利益; Co-production; Asset specificity; Quality of customer interaction; Decision-making uncertainty; Relational benefits; |
語 文 | 英文(English) |
中文摘要 | 本研究利用資產專屬性,顧客互動品質,決策不確定性,關係利益及荷包佔有率來發展共同生產的整合模型,並藉由此模型探討共同生產的前置因素及結果因素。受測對象是台灣投資服務業的顧客,最後蒐集406 份問卷進行實證研究。模型中的假說乃利用結構方程模式進行檢驗。研究結果顯示資產專屬性,顧客互動品質,決策不確定性會正向影響共同生產,共同生產會正向影響特殊待遇利益,社會利益和信心利益,而關係利益會提高顧客荷包佔有率。 |
英文摘要 | This study draws upon asset specificity, quality of customer interaction, decision-making uncertainty, relational benefits, and share of wallet to develop an integrated model of co-production to investigate the antecedents and consequences of co-production. The study involves collecting and analyzing 406 questionnaires from customers in the investment services industry in Taiwan. Moreover, the hypothesized relationships in the model were tested by using a structural equation model. The results indicate that asset specificity, quality of customer interaction, and decision-making uncertainty positively affect co-production, while co-production affects special treatment as well as social and confidence benefits, such as increased share of wallet. |
本系統中英文摘要資訊取自各篇刊載內容。