頁籤選單縮合
題名 | 從社會認同理論與情緒之觀點探討線上品牌社群之對立品牌忠誠:以智慧型手機論壇為例=From the Perspectives on Social Identify Theory and Emotions to Investigate Oppositional Brand Loyalty in Online Brand Communities: A Case of Smartphone Forum Communities |
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作者 | 郭英峰; 侯建任; | 書刊名 | 電子商務學報 |
卷期 | 17:4 2015.12[民104.12] |
頁次 | 頁479-501 |
分類號 | 496.34 |
關鍵詞 | 品牌社群認同; 品牌認同; 自我品牌連結; 情緒; 對立品牌忠誠; Brand community identification; Brand identification; Self-brand connections; Emotions; Oppositional brand loyalty; |
語文 | 中文(Chinese) |