頁籤選單縮合
題名 | 消費者特質及關係品質對顧客偏好與使用自助加油服務之影響=The Effects of Consumer Traits and Relationship Quality on Consumer Preferences and Uses of Self-service Fueling |
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作者 | 陳政峯; Chen, Cheng-feng; |
期刊 | 石油季刊 |
出版日期 | 20150300 |
卷期 | 51:1 2015.03[民104.03] |
頁次 | 頁117-131 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 加油站; 自助加油; 消費者特質; 消費者偏好; 迴歸分析; Gas station; Self-service fueling; Consumer traits; Consumer's preferences; Regression analysis; |
中文摘要 | 對加油站業者而言,自助式加油系統的推行明顯地對於各項經營成本具有直接或間接助益;然而,加油站業者大力推展自助式加油系統是否將衝擊消費者既有的消費習慣、消費者的個人特質是否會影響自助式加油系統未來的推展是本研究主要的關注焦點。本研究藉由文獻探討與問卷調查分析,探討(1)自助式加油服務特質對消費者偏好自助式加油服務程度的影響;(2)消費者特質對消費者偏好自助式加油服務程度的影響;(3)消費者對自助式加油服務的偏好程度與使用程度之關係;(4)加油站與消費者之間的消費者關係品質對自助式加油服務使用程度關係的影響。 |
英文摘要 | Via the study of literature and practical observations, the researcher developed a model of consumer's preferences and uses of self-service fueling. It was followed by exploring (1) the effects of properties of self-service fueling on consumer's preferences for self-service fueling, (2) the effects of consumer's characteristics on consumer's preferences for self -service fueling, (3) the relationship among consumer's characteristics, properties of information technology and preferences for self-service fueling and the relationship between consumer's preferences as well as uses of self-service fueling. In the last part of the thesis, the researcher explored the effects of the quality of the relationship between enterprise and consumers on the relationship between the preferences and uses of self-service fueling. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。