頁籤選單縮合
| 題 名 | 消費者對高雄市後勁夜市重視度與滿意度比較之研究=Importance and Satisfaction Consumers Houjing Night Market of Kaohsiung Comparison Study |
|---|---|
| 作 者 | 黃建超; | 書刊名 | 休閒運動期刊 |
| 卷 期 | 11 2012.08[民101.08] |
| 頁 次 | 頁27-40 |
| 分類號 | 496.34 |
| 關鍵詞 | 問卷調查; 食品衛生; 熱鬧氣氛; 差異分析; Questionnaires; Food hygiene; Lively atmosphere; The difference analysis; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本研究旨在針對消費者對高雄市後勁夜市的重視度與滿意度,編製一份良好信度與效度量表。以有效問卷 600份,進行描述性統計、平均數、因素分析與差異分析。除獲得良好的信、效度外,也得知消費者的重視度高於滿意度。並特別重視食品衛生,也對熱鬧氣氛感到最滿意。且由因素分析了解到「空間規劃」、「廣播照明」、「常客折扣」和「服務品質」 4個因素相同;而在重視度的「商品多樣」、「地點安全」與滿意度的「交通便捷」、「商品價格」不同。差異分析顯示,研究所學歷會影響重視度,但性別、婚姻、年齡、職業與月收入,均不會影響消費者對於重視度與滿意度之感受。 |
| 英文摘要 | This study was designed for the consumer focus on staying the night market in Houjing Night Market of Kaohsiung Importance and satisfaction, to prepare a good reliability and validity of scale. 600 valid questionnaires, descriptive statistics, mean, factor analysis and variance analysis. In addition to good reliability and validity givers, but also learned that consumers attach importance to higher than satisfaction. With particular attention to food hygiene, the lively atmosphere was the most satisfactory. And factor analysis to understand the spatial planning, the same four factors of the broadcast lighting, and a frequent visitor discount "and" quality of service; great importance to the degree of "diverse goods", "place of safety and satisfaction," Traffic convenient commodity prices. The variance analysis showed that graduate degrees will affect the attention degree, gender, marital status, age, occupation and monthly income will not affect consumers attach importance to and satisfaction of feeling. |
本系統中英文摘要資訊取自各篇刊載內容。