查詢結果分析
來源資料
頁籤選單縮合
題 名 | 水療養生館銀髮族消費者消費行為研究--以南投縣為例=A Research on the Behavior of the Elderly Consumers in Water Health& Fitness Center--Taking for Example in Nantou County |
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作 者 | 徐永億; 李世昌; 呂宇晴; | 書刊名 | 臺灣水域運動學報 |
卷 期 | 3 2012.04[民101.04] |
頁 次 | 頁17-34 |
分類號 | 528.9245 |
關鍵詞 | 水療養生館; 消費行為; 銀髮族; Water health & wellness center; Consumer behavior; The elderly; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究主要目的在:1.了解南投縣水療養生館銀髮族消費者人口統計變項的分配情形及消費者行為。2.分析不同人口統計變項在消費者行為與消費滿意度的差異情形。3.探討南投縣水療養生館銀髮族消費者參與行為、消費滿意度及購後行為相關情形。以南投縣水療養生館銀髮族消費者為研究對象。以自編「自編水療養生館銀髮族消費者消費行為問卷」為研究工具。採便利抽樣方式,抽取200人,進行問卷調查。使用統計方法包括:以描述性統計及複選題分析來了解受試者資料結構及各變項分配情形;以卡方考驗來比較不同人口統計變項之消費者在消費行為與消費滿意度的差異情形;以Spearman等級相關來了解消費行為、消費滿意度及購後行為的相關情形。獲得結果如下:1.在人口統計變項的分配方面:性別比例以男性居多,佔63.4%。年齡以61-65歲為最多,佔25.1%。居住情形以與配偶及兒女同住為最多,佔62.3%。健康情形以健康者最多,佔65.0%,但有小毛病者也佔35%。平均月收入以無月收入者居多,佔36.6%。會員別以是長期會員居多且大多數會游泳。2.在消費行為方面:受試者前往消費的主要動機為增進體能促進健康,其次是休閒與放鬆:考量因素以交通方便居多,其次是服務人員態度良好;資訊蒐集以親朋好友為主;每月平均消費21次以上者最多,消費時段以05:00-09:00最多,每次平均消費時間以61-120分鐘為最多,消費同伴以獨自前來者居多,最喜歡的促銷方式以贈送貴賓券最多,使用設施以蒸氣室最多,消費滿意度以服務人員滿意度最高,另有51.4%及60.1%的受試者有「高」與「非常高」的意願推薦親友與宣揚泳池優點。3. 不同人口統計變項在消費者行為有顯著差異(P<.05)。4.不同人口統計變項在消費滿意度有顯著差異(P<.05)。5.受試者月平均消費次數與衛生管理滿意度呈現負相關,各項消費滿意度與購後行為之間都有顯著相關(P<.05)。 |
英文摘要 | The purpose of the study was to understand the distribution of demographic variables of the elderly consumers and the consumers' behavior in Nantou Water Health & Fitness Center, and to analyze the difference between the consumers' behavior and the consumers' satisfaction in different demographic variables, and to discuss the relationship in the behavior of consumers' participation, the behavior on consumers' satisfaction and after purchases took place. The elderly consumers in Nantou's Water Health & Fitness Center had participated in this study. The study had used the convenience sampling method and a selection from 200 elderly consumers. The statistical methods include descriptive statistics and multiple choices, Chi-square test and the test similar to Spearman. The results of the study were as the followings: 1. In the distribution of demographic variables, men were more than women, which were at 63.4% in sex ratio. Age that ranged from 61~65, had showed the highest in total, at 25.1%. In accommodation situation, elders living with spouses and children had ranged the most, at 62.3%. As for health reason, people with better health condition were more and stood at 65%, while 35% stood for people having small health problems. People having no monthly income occupied 36.6%, the most was in the average income sector. Long-term memberships were the most for members who could swim. 2. In consumer behavior, the main motivation for the consumer to go consuming was to enhance physical fitness and to improve health. The second was to relax. The main consideration was on convenience of transportation, and the attitude of services was second. Most information had come by mostly from friends and relatives. Most people consumed more than 21 times a month in average and most transaction had taken place from 5:00~9:00. Most people spent from 61-120 minutes on every transaction time. Most people came to the center by themselves. Most people liked VIP coupons as gifts as promotion types. Most consumers had used the steam room facility and gained the most satisfaction from their services. About 51.4% and 60.1% of the people had high tendency and higher tendency into recommending friends and relatives and in promoting the benefits of the pools. 3. Different demographic variables had significant differences in consumer behavior. (P<.05) 4. Different demographic variables had significantly different consumer's satisfaction. (P<.05) 5. The average monthly transaction time of participants and health management satisfaction were negatively correlated. The consumer satisfaction and purchasing behavior were significantly correlated. |
本系統中英文摘要資訊取自各篇刊載內容。